My Moment — Cyzone
A Boutique Branding Consultancy
Selected clients.
Deeper partnerships.
Senior expert outcomes.
MISAKI Design Loft is a creative consultancy helping brands evolve through strategy, innovation, creative direction, and design systems.
Working across Beauty, Fashion, and FMCG, the studio develops distinctive brand identities and strategic narratives that connect culture, aesthetics, and the most important: business impact.
Explore01
What we do
The right team for every brand challenge.
We are a boutique branding and innovation consultancy that works with a select and intentionally limited portfolio of clients, ensuring senior-level dedication and agility in every project.
We go beyond design: we transform business opportunities into brands, products, and experiences with real market potential, integrating strategy, innovation, branding, design, and brand experience.
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How do we do it?
End to end
expert leadership+◎A task force of
experts tailored
to each need
expert leadership+◎A task force of
experts tailored
to each need
Founder-led from start to finish + a task force of specialists assembled for each local and international project.
We work formally on a project basis, with proposals, contracts, and invoicing managed through Misaki Design E.I.R.L.
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Capabilities
Strategy meets creative direction.
Brand strategyInnovationCreative directionDesign systemsBrand experienceStrategic narratives
Working across Beauty, Fashion, and FMCG, connecting culture, aesthetics, and the most important: business impact.
Founder-led
Mitsuko
Irei
Founder / CCO
Master in Branding & Brand Strategy
Shifta–Elisava / Barcelona, Spain
Postgraduate in Leadership and Creative Business Management
Universitat de Vic / Barcelona, Spain
Mentor at Elisava
Universitat de Vic / Barcelona, Spain
Designer and branding expert with 20+ years leading regional teams and projects across advertising, creative direction, art direction and branding.
20+ years of experienceLATAM & global marketsTop global brandsRegional teams leadership
Global brands experience
Selected work
Work that makes brands matter.
Explore creative direction, brand identity, industrial design and international brand experience.
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Creative Direction & Portfolio Strategy
Skin First — Cyzone
Fruity Pop — Cyzone
Cyplay — Cyzone
Studio Look — Cyzone
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Fragrances & Industrial Design
Y25 Anniversary — Cyzone
Autentix — Cyzone
All Black — Cyzone
Mystic Star — Cyzone
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Brand Strategy & Visual Identity
Madreselva — Elisava project
Nadra Atelier
MISAKI visual identity
AMADO Coffee
Beauty category launch — Coming soon
Viena — Elisava project
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Global Brands Experience
Coca-Cola, Fanta & Sprite — McCann
Nescafé — McCann Lima
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Fashion Creative & Art Direction
Fashion art direction
Film director collaborations
Ripley — Proud of Peru
Perú Moda
Ripley × Stephanie Cayo
Brand strategy partner
hola@misakiloft.comSelected clients. Deeper partnerships. Senior expert outcomes.